Karma Foundation joins hands with renowned industry veterans to help support PCCAI cricketers with physical disabilities during COVID-19 pandemic.
The COVID-19 pandemic, across the globe, has brought a lot of challenges and hardships in the life of every sportsperson. While some sports are on their way to resume operations with necessary precautions and safety measures; others, which have always had to struggle a bit more, even before the global crisis, are finding it difficult to sustain themselves, especially now more than ever. Disability cricket is one such sport. However, driven by a sense of community development and public consciousness, social entrepreneurs from non-profits, for-profits, and private-public partnerships, are stepping up and coming forward to offer their support to the cause.
In the wake of such unprecedented circumstances, Karma Foundation, a global social impact organisation, has joined forces with some of India’s leading business heads and corporate leaders, to help PCCAI cricketers with physical disabilities overcome the plight of the ongoing economic and health crisis. With the constant help and support from Nikhil Arora, VP and MD, GoDaddy India, who helmed this project, Karma Foundation was able to successfully distribute 150 COVID relief kits, comprising of essential dietary, sanitary and other key sustenance items to over a hundred such players and their families, all across the country.
Nikhil Arora has actively been working with different government and local organizations to help enable communities from financially weaker social groups and equip them to deal with the effects of the COVID-19 crisis. He has contributed to support people in informal settlements, helping them with their daily dietary requirements; worked towards supporting women and child safety and their nutritional requirements; and recently partnered with Indian music composer duo Salim-Sulaiman to help raise funds for local folk musicians from remote parts of the country. Nikhil has also launched his first e-book titled “The Subtle Shifts of Radical Changes” to help raise awareness about the much required behavioural shift to humility and a purpose-driven, socially responsible entrepreneurship and leadership to adapt and survive in the new normal.
Karma Foundation has also been working relentlessly to support people, especially poor kids and the elderly in India, who are adversely impacted by the COVID-19 pandemic. Through a bandwagon of relief programs and community support initiatives, Karma Foundation aims to continue helping those in need and help bring mindfulness to the society.
The support from Sanskar TV, Noble Medicare and Realistic Realtors has also been instrumental in the success of Karma Foundation and Nikhil’s combined efforts to support cricketers with physical disabilities during these tough times.
Also, Physically Challenged Cricket Association of India, has received monetary help by Organisations in Australia have helped 100 Disabled Cricketers so far. Harley Medcalf, Steve Waugh’s manager, was very instrumental in providing a sum of Rs 5000/- during this pandemic. Now the target of PCCAI is to reach up to 400 people and raise funds for them. In this effort, 20 people have received Rs 5000/- and PCCAI is on its way to achieving the target of sending this help to 400 disabled cricketers.