A week after announcing that the company will drop Fair from Fair & Lovely, Hindustan Unilever has announced the new name.
The Fair will be replaced by Glow in the product name, the company said.
The move comes after the outrage against the name of the product during Black Lives Matter movement.
“We are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty. We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this,” Sunny Jain, President Beauty & Personal Care, had said in a statement released on the company’s website. It added given that the company is evolving, it’s important for them to “change the language”.
The skin cream for men will be called ‘Glow & Handsome’.
The fight to change the product name was going around for years.