At the audio launch, Lokesh Kanagaraj said that Master will show Vijay in new dimension and narration will be unique.
He said: “I am nervous as this is the first audio launch for my movie. This opportunity to make a movie with Thalapathy happened only because of Jagadish brother.
During the final stages of scripting itself, we decided to have Makkal Selvan for the role and it fell into place. I didn’t even tell the full story but just gave a single line to Vijay Sethupathi na. He agreed to do the movie.
Master will show thalapathy in a new dimension and the narration would be unique.
Everybody in the direction team thought that the title was Vaathi, till the day it was announced as Master. We wanted to keep it a secret.”
He added:
“The posters are like the movie itself…
First Look poster – hero intro
2nd Look poster – interval block
Third Look poster – mass climax!”
He then called his team, including 16 ADs on stage and thanked them for their work before signing off.