Due to lockdown, a lot of start up restaurants are facing severe trouble to make money. In order to help them, Instagram has partnered with delivery apps to serve food. To add food order button, the restuarants must have the latest version of the app and also must link it to one of the delivery app.
When users see options for food orders, they can tap to make purchases through Zomato or Swiggy’s websites. They can also re-share the stickers with their followers to spread the word.
A statement on the Instagram website explains: “You can set up food orders on Instagram to give people a way to support your business.
“When someone taps the Order Foodbutton on your Instagram profile or the Food Orders sticker in your Instagram story, they’ll be directed to your partner’s website to order food delivery or take-out from your business.”