PVR to explore social distancing amid coronavirus lockdown

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Due to the coronavirus lockdown, most of the theatre revenues are hit by a huge number and now, the owners are thinking of different ideas to run movies right after the lockdown is over.

Besides introducing social distancing at the ticket booking level, PVR will also sanitise all its theatres and train its staff, CEO Gautham Dutta told PTI.

“We are planning a number of things, from sanitising our cinemas to coming up with a feature where we will do social distancing within the cinema. For example, if you have booked two tickets, we will leave one seat and book the next one,” he explained.

“This will be for a couple of weeks or maybe a month so people feel comfortable again,” he added.

“A lot of stuff is being done to gain back confidence and giving audiences the assurance that cinema is as safe an option as anything else. We are planning many small and big things, from training to sanitisation. We are talking to Pepsi whether we can sell only cans. I don’t how much of it will get implemented but the reality is that a lot of out of the box thinking is happening,” Dutta said.