Indian cricket team’s vice-captain Rohit Sharma has joined hands with La Liga – Spain’s top division football league as its brand ambassador in India.
Rohit is the first non-footballer in the history of the league to have signed the dotted line with them and comes on-board following a series of major initiatives by La Liga in India since 2017.
“Football in India, is in its global growth trajectory and it is heartening to see that it is no more considered as the ‘sleeping giant’. Over the course of the past 5 years, we have witnessed a significant growth in interest for football in India. Credit must be given to everyone associated with it, including the fans,” Rohit said.
“I am truly delighted to be associated with LaLiga. It’s encouraging to see the Spanish giant have made inroads into the Indian football ecosystem through their grassroots programme. Personally, I see this as an interesting journey for me into the beautiful game with La Liga. I look forward eagerly to connecting with the football fans in India”, he added.
“India is a very important market for La Liga from a global perspective, we came here in 2017 to get a better understanding of the pulse of the nation,” Jose Antonio Cachaza, Managing Director, La Liga India said.
“Over the past two years, and after several ground-breaking initiatives, it is obvious that India has a huge appetite for football. Rohit Sharma is the perfect example of this, in spite of being the most renowned face in Indian cricket right now, he is also an ardent football and La Liga fan. In his persona on and off the field, Rohit embodies the La Liga standards and principles. We are elated to have him as La Liga’s first ever non-footballer brand ambassador and as the face of our brand in India.”